Take Your Pick For millions of years, humans have been selecting mates using the wealth of information gleaned in face-to-face interactions — not just appearance, but characteristics such as tone of voice, body language, and scent, as well as immediate feedback to their own communications. Or are words the key to someone’s heart (or at least their inbox)?
Does mate selection differ when those looking are presented with an almost overwhelming number of potential partners, but limited to a few photos, statistics, and an introductory paragraph about each one? In one survey of Australian online daters, 85% said they would not contact someone without a posted photo, so physical appearance is indeed important (Fiore et al., 2008).
A 2008 study in which participants rated actual online profiles confirmed this, but also explored the criteria that made certain photos attractive (Fiore et al., 2008).
Men were considered more attractive when they looked genuine, extraverted, and feminine, but not overly warm or kind.
Around 7.8 million UK adults used online dating sites in 2016, up from just 100,000 in 2000.
But just as dating app users are at an all-time high, so is the number of people becoming victims of online dating fraud.
But popular as such sites may be, finding your ideal match online can take a lot of time, as traditional dating sites force users to read dozens or even hundreds of profiles.
So some sites are helping people narrow the field by using an algorithm – a set of logical instructions for solving a problem – to find love online.
Unlike traditional sites, they don’t let people browse a database.“A lot of the online dating fraudsters we know are abroad.They're in West Africa, Eastern Europe and it's very difficult for British law enforcement to take action against them in those jurisdictions,” Steve Profitt, Deputy Head of Action Fraud explains.Our busy modern lives make it hard to meet new people, so more and more of us are turning to technology to find that special someone.Once the last resort for lonely hearts, online dating has become socially acceptable, even widespread – 4.7 million British people visited a dating site during 2008.